logo design

creating your mark & building brand identity

Logo Fundamentals

The creation of a quality logo takes time to map out.  While you want the design to look stunning, BRANDERMIND follows two fundamental rules.


  • Simplicity: Think of the logos of all your favorite brands.  It doesn’t matter what industry you are thinking about, the most iconic logos are probably very simple, yet impactful.  From Coca Cola to Apple, or Nike to Mercedes, simple reigns supreme.
  • Scalability: Before having your logo designed, you have to realize that different use cases can & likely will come up in the future.  While your logo may look great on your Facebook page, once you try to print it, without the right files types, it may end up looking entirely different than you want.  Or it may look great on your business cards, but then as soon as you try to print banners or get window decals made for your storefront, you find out that you do not have the correct file types.

What file types do you need for your logo?


Adobe Illustrator files allow you to edit the vectorized versions of your logo.


Photoshop files allow a designer to manipulate your logo more freely than .ai files.


Portable Document Format files can be used in a multitude of ways, but it’s main benefit is that it can be viewed by all computer users.


Ecapsulated PostScript files are vector images that can be scaled to fit any use case and also feature a bit map version for simpler viewing.


Portable Network Graphic files contain a bit map of indexed colors and they allow for transparency.  This allows them to be layered on top of different backgrounds.


Joint Photographic Experts Group files are compressed images.  They are great for saving space on your website, but must be designed to size, as they do not scale well.

You will also want a few different variations for different use cases


Logo Mark


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